So what did we learn? All though there could be a general “good time” to post once a week, it is really going to come down to your audience and type on content. Analyzing and testing will be the only way to nail down your ideal posting time.
So to recap quickly;
1. Use the analytics tools inside of Instagram to identify who your audience is (what country they are in, what time they are active).
2. Once you have a better sense of the makeup of your audience, start using the data to test posting during those times. Remember to test different pieces of content on different days and times.
3. Once you do find those perfect times to post, consider using a social scheduling tool (like BrandSlice
), which helps keep you stay organized while ensuring that your posts are going out on the correct days and times.
you might ask? A social sharing platform for brands and retailers. One of the great benefits of scheduling and posting through BrandSlice
is our calendar. This tool allows you to easily test which time of day works for you by scheduling out content on a specific day and time with the added bonus of sharing that content with your retailer and influencer network!